Escentric Molecules | M+ | Molecule 01 + Guaiac Wood

Escentric Molecule M+ Molecule 01+ Guaiac Wood
Escentric Molecule M+ Molecule 01 + Guaiac Wood

Escentric Molecules | M+ | Molecule 01 + Guaiac Wood

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ESCENTRIC MOLECULES | M+ | MOLECULE 01 + GUAIAC WOOD

 

Our M+ fragrances are an ode to minimalism and a celebration of pure form. Their radical simplicity is the antidote to overindulgent mainstream fragrances, a reaction to traditional perfumery's compositional constraints. Maybe, the perfect scent is achieved not when there are no more notes to add but when there is nothing left to take away.

Molecule 01 + Guaiac Wood consists of Iso E Super + Guaiac Wood.

Iso E Super is an abstract synthetic molecule with a cedarwood tonality and a warm, velvety cocooning sensation.

Guaiac wood is an essential oil found in the heartwood of the Bulnesia sarmientoi tree that smells warm, smoky and woody.

Guaiac wood has one of the best dry-downs in olfactory alchemy, containing depth within itself, darkness, something grave, almost. Imagine wrapping yourself in olfactive layers of creamy warm whisky in the winter, and an emulsified smoke from the fireplace sublimates the room; that's M+ Guaiac Wood.

"Guaiac wood has the smokiness and aromatic quality of a great whisky, together with a creamy warmth reminiscent of the wooden casks used for the maceration of liquor. It has a gentle 'cocooning around the fireplace in winter' feel to it. It's like emulsified smoke that melts into the Iso E Super to make a skin scent that is super-sexy and erogenous," says Geza Schoen.

This moody M+ iteration packs a punch of volatile rum absolue at the top, which evaporates and gives way to a pas de deux of guaiac wood and Iso E Super — a noteworthy product that deserves to be added to your beauty arsenal.

 

 

About Escentric Molecules:

Escentric Molecules owes its existence to an aroma-molecule that does not exist in nature. Iso E Super was created in a laboratory at IFF in 1973. It remained unknown outside the world of perfumery until the launch of Escentric Molecules, though its elusive presence hovers at relatively low concentrations in the background of many fragrances for both men and women. Among perfumers, it is prized for its velvety, cocooning effect.

When perfumer Geza Schoen first smelt Iso E Super in isolation, something clicked. “I realized that the common denominator in all the fragrances I liked was that they contained a large dose of it. Iso E Super is highly unusual. You can never get enough of it. One sniff and you want the whole bottle. It’s like a drug.”

Schoen began to experiment, creating fragrances that contained Iso E Super in unheard-of proportions. One night he went further. Heading out for a drink with a friend, he suggested they spritz on nothing but the aroma-molecule itself.

The effect was immediate. No sooner had they sat down at a bar, than a woman came up to ask about their fragrance. As Schoen talked with her, it became clear that the connection between the fragrances she liked was also a large dose of Iso E Super. Schoen realised he was on to something. His proposal was bold. He would create two fragrances in homage to this enigmatic attractant.

One fragrance would contain an unprecedented 65% of the molecule. The rest of the formula would consist of ingredients designed to underscore its low-lit mood.

If this was a radical move, the second fragrance was totally non-conformist. It would contain only the molecule Iso E Super. “I thought, this one will appeal only to the artists, the freaks, the outsiders.”

 He was wrong. From its launch in 2006, Escentric Molecules was a phenomenon. Schoen followed the first pair of fragrances, 01, with 02, 03, 04, and in 2020, a fifth pair, Escentric Molecules 05. Each pair focuses on those rare aroma-molecules that have the radiance and depth of character to stand alone.

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